A contractor deciding whether to pursue HOA and condo association work usually asks two questions: how many associations have to be contacted to land one contract, and whether the contracts are worth the effort. Both can be worked out with simple funnel math once a few rates are known.
From List to Signed Contract
The example below uses illustrative rates, not benchmarks. A company contacts 2,500 associations in its service area, reaches a decision maker 10% of the time, is invited to bid on 25% of those conversations, and wins 15% of its bids.
| Stage | Count |
|---|---|
| Associations contacted | 2,500 |
| Conversations with a board member or manager | 250 |
| Bids or proposals submitted | 62.5 |
| Contracts won | 9.4 |
Roughly 267 associations are contacted for each contract won. That ratio is why list size matters as much as close rate in this market.
What Those Contracts Are Worth
At an average annual contract value of $28,000, the 9.4 contracts produce about $262,500 in first-year revenue. Association contracts are often renewed, so at an average lifespan of 3.5 years the same contracts are worth about $918,750. At a 35% gross margin and a $35,000 campaign budget, the cost per contract won comes to about $3,733.
Running Your Own Numbers
The free HOA Vendor Revenue Calculator runs this math with a company’s own rates. It returns contracts won, first-year revenue and gross profit, lifetime value, cost per contract won and the break-even point, and it can price contracts per unit for services billed by the door. No account is needed, and results can be printed or downloaded as a CSV.
The first stage of the funnel is the list itself. Verified board member contacts for Florida and Texas associations can be counted for free in the HOA Contact Lists search, filtered by county, city, ZIP code and association size.
Frequently Asked Questions
How many HOAs does a contractor need to contact to win one contract?
It depends on the company’s rates. In the example on this page, about 267 associations are contacted for each contract won.
What is an HOA contract worth to a vendor?
Its first-year value times the number of years the association stays with the vendor, including renewals. Gross margin and the cost of winning the work determine whether it is profitable.
Is the HOA Vendor Revenue Calculator free?
Yes. It is free to use, no account is required, and results can be printed or downloaded as a CSV file.